Thursday, April 17, 2008 

ReverbNation is rockin' with new features!

ReverbNation I'm so impressed with ReverbNation. If you are not familiar with them, they are a cool music company that according to their web site, "is responding to the changing music business paradigm." That right there is the missing link in the music biz and the reason for ReverbNation's success. They know what they are doing and they're doing it right! And the best part, it's free.

If you are an indie artist, they provide really great marketing solutions that sets them apart from the dime-a-dozen companies out there trying to compete. You have probably seen their cool widgets on Myspace, Facebook and other social networks. I have and they rock!

Co-Founder and VP of Artist Development Lou Plaia sends out periodic emails detailing what is going on with this fast rising company. The latest update came out today and I want to share some of this information with you.

Combined, Artists at ReverbNation reach over 24,000,000 uniques per month via our website, widgets, and applications. Content deployed from ReverbNation (widgets and apps) is now present on approx. 1,100,000 unique urls, and is being displayed a total of 180,000,000 times per month.

Wow, this is impressive stuff!

Now here is what excites me the most. They have a new program called Fan Exclusive Songs. It allows you to give access to full-length streams or downloads to those who become registered fans.

So check this out:

Initial data suggests that Artists that have designated at least one song as 'Fan Exclusive' have been growing their list of registered fans at a rate that is 600% faster than Artists that are not.

That is awesome! If you are not taking advantage of something like this, you are missing out. I was just talking in my blog recently about The Indie Music Box and how you need to set yourself apart from what everyone else is doing. Well here you go! This is a great way to increase your fanbase.

Embrace technology! Take advantage of web 2.0!

In addition to my 12+ years in the music business I also ran my own web development firm. Yes, I'm a techie in the music biz! If you would like to learn more about how you can take advantage of new technologies, get in touch with me to schedule a phone chat.

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach, consultant and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world - U.S., Canada, Ireland and Japan thus far. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com/ for more info.

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Friday, September 21, 2007 

FREE 'TuneWidget' from Reverbnation

I get lots of information that relates to the music business. From time to time something really cools pops into my inbox. This is one of them...

ReverbNation

Friends of ReverbNation,

I'm writing to tell you about our latest innovation a few days ahead of the official announcement. Its called 'TuneWidget', and it is live and available to our users today. Its our belief that this widget will become an indispensable tool in the music promotion and cross-promotion arsenals for artists, labels, and managers. Play around with a working sample here:
http://www.reverbnation.com/main/tunewidget_overview

What's so cool about it?

1. Its the closest thing to having an entire band website in a portable, sharable, trackable widget. It contains music, video, an interactive tour map, join the mailing list function, and more.... with more to come (including selling music).

2. The artist, label, or manager can customize the background image of the widget and change it whenever they want (thus changing the image in real-time on all outstanding widgets). This is an effective way to make real-time announcements about things like a new CD launch, tour, etc using the image as a communication vehicle.

3. The most unique, and arguably most important feature of Tunewidget is that it allows artists to cross-promote other artists to their fan base. Labels and managers understand the value of cross-promotion as a way of introducing new acts to their established fan bases, and for years artists have used the MySpace Top 8 as an effective way of recommending other artists. TuneWidget makes it easy for anyone to cross promote friends, label-mates, touring partners, etc. across the web as a whole. They can have any number of recommended artists in rotation at any time, and can change who they are recommending in real time. Clicking on the "recommended" artist at the bottom of the widget switches the widget to display the complete mini-site of the recommended artist (including songs, schedule, video, mailing list, etc).

Like everything else we build, the TuneWidget is tracked and comprehensive stats are reported back to the user.

Does it work as a promotion and cross-promotion tool?

Beta test results indicate that TuneWidget is extremely effective for both promotion and cross-promotion:

* Fans played the music at double the rate of other music widgets

* Fans stayed engaged longer with TuneWidget than other music widgets

* Fans switched to view recommended artists almost 50% of the time if they had played the primary artist's music

* Fans tended to listen to a significant portion of the song from the recommended artist when they switched to them

Update on ReverbNation.com

TuneWidget joins our other widgets, the My Band application at Facebook (creates a mini artist profile on your facebook page), the integrated music player at Freewebs, the TunePaks that send music via email and IM, the FanReach email system, and our Street Team module to create a complete online "hub" where artists, labels, and managers can base their promotional efforts and track the results.

Every metric on the website is growing at over 30% month over month, with artists adding over 1,500 songs each day. Growth is good and important, but we continue to focus on our "artist first" philosophy, believing that we can create a company that has real lasting value for the customers we serve.

Please feel free to ask me any questions you have about TuneWidget or anything else at ReverbNation.

Best,

Jed

Jed Carlson
Chief Marketing Officer
ReverbNation
jcarlson@reverbnation.com

501 Washington St.
Suite D
Durham, NC 27701
919-321-2268

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About Madalyn Sklar

    Madalyn Sklar is a music business coach, consultant, blogger, social networks expert and author. She has spent over 12 years working with a wide range of independent musicians all over the world - U.S., Canada, Ireland and Japan thus far. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest & largest online community of indie women musicians. Read more...


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